Tom & DarinPerfume
Shopify Store
Efolia, a luxury fragrance brand, approached us to build a simple, elegant, and user-friendly e-commerce site. The goal was to reflect their sophistication and quality, while making product discovery and purchase smooth for visitors.
- Web Design
- Shopify Developement
Our Approach
- UI/UX Design: We designed a sleek and minimal interface that communicates luxury through spacing, refined typography, and high-quality visuals. Every element — from navigation to product grids — was crafted to provide an effortless browsing experience.
- Creative Direction: We developed the complete creative ecosystem — brand banners, product shots, promotional graphics, and social media creatives — ensuring a unified brand aesthetic.
- Shopify Development: Built the store on Shopify for robust performance, smooth product management, and scalability. Integrated features like cart, wishlist, combo offers, and promotional sections to improve user engagement.
- Performance & Experience Optimization: Optimized the site for mobile responsiveness and fast load times without compromising on the visual richness that defines luxury.
- Trust & Brand Storytelling: Designed the “Our Promise of Unmatched Quality” section to highlight key brand values — ethically sourced ingredients, imported oils, and long-lasting fragrances — reinforcing authenticity and trust.
Key Challenges
- Establishing a luxury identity digitally while keeping the website fast, simple, and user-friendly.
- Standing out in a highly competitive fragrance market, where visuals often dominate over brand substance.
- Creating visual and tonal consistency across website UI, banners, product photography, and social media creatives.
- Designing a seamless user journey — from discovering products to completing a purchase with minimal friction.
- Maintaining balance between promotions and elegance, ensuring that deals and banners never compromise the premium look.
Our Approach
- Strategic UI/UX Design: Designed a sophisticated layout with ample white space, elegant typography, and muted tones to reflect the brand’s premium nature.
- Visual Storytelling: Used product imagery and banner creatives to convey emotion, craftsmanship, and authenticity.
- Creative Ecosystem: Designed and delivered all brand creatives including banners, social media visuals, and product assets to ensure visual continuity.
- Optimized Performance: Focused on mobile responsiveness and fast load speed while preserving the luxury aesthetic.
- Integrated Brand Values: Showcased Tom & Darin’s promise of quality — ethically sourced oils, imported ingredients, and long-lasting fragrances — through design storytelling and dedicated content blocks.
The Final Outcome
Our creative work showcased a balance of luxury and usability. The UI was designed with muted tones, refined fonts, and ample white space to evoke sophistication. Product photography and promotional banners were integrated seamlessly into the design to maintain visual consistency.
We developed mockups for desktop and mobile, designed category and product pages for optimal navigation, and created visual assets for campaigns, ensuring the brand looks cohesive across every touchpoint — from website to social platforms.
