Ecosys SEO
ECOSYS Cleaner wanted to improve their organic visibility and dominate search results for laundry pods and other cleaning products. When we began, their product pages were ranking on the second page, with highly volatile positions. The goal was to establish stable top rankings and increase organic traffic across their key product categories.
Challenges
- Rankings for target keywords (laundry pods) were inconsistent and fluctuating.
- Product pages and content were not fully optimized for search engines.
- The client wanted to improve rankings not just for laundry pods, but also for other product categories like kitchen cleaners, bathroom cleaners, floor cleaners, and air fresheners.
Our Approach
- Optimized alt tags and images to improve search visibility and page load performance.
- Performed content optimization, including product category page updates and creation of informative blog posts.
- Leveraged AI-powered tools (AI overview, ChatGPT, AI mode) to generate and optimize content around target keywords, improving relevance and comprehensiveness.
- Expanded SEO efforts to other product categories, ensuring broader organic growth beyond laundry pods.
The Final Outcome
The campaign successfully moved laundry pods keywords to top positions on Google, while other product categories such as kitchen cleaner, bathroom cleaner, floor cleaner, and air fresheners also reached top 5 positions. Rankings became stable and more predictable, driving higher organic traffic and conversions.
Total ROI for the project (Mar–Jul): 170.29%
