Viaahpals & Pixels
Viaahpals & Pixels is a photography brand that beautifully blends culture, creativity, and storytelling.
The name itself carries meaning — “Viaah” translates to wedding in Punjabi and “Pals” to moments in Hindi, symbolizing the emotions and memories captured through their lens.
Pixels was added to highlight the digital artistry behind every photograph, completing the brand’s identity.
Key Challenges
- The client needed a name and logo that represented their photography business while feeling unique, emotional, and memorable.
- The brand had to connect deeply with Indian audiences yet maintain a clean, modern, and professional visual appeal.
Our Creative Approach
- Explored linguistic and visual directions that combine cultural emotion with the precision of photography.
- Created a name that balances tradition (Viaah and Pals) with modernity (Pixels).
- Incorporated a lens design into the letter ‘P’ to subtly symbolize photography, enhancing brand recognition and visual storytelling.
The Final Outcome
The outcome was a distinctive brand identity that perfectly captures the essence of storytelling through photography. Viaahpals & Pixels now stands as a modern, meaningful name with a refined logo that visually communicates its purpose capturing every wedding, every moment, and every pixel with emotion and artistry.
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