Kurta Lady Brand Identity
Kurta Lady is an ethnic wear brand based in the USA, offering a curated collection of kurtas through their online store. The client wanted a strong, cohesive brand identity that would reflect the cultural essence of ethnic fashion while appealing to a modern international audience.
The goal was to create a brand identity that feels authentic, elegant, and minimal, ensuring a memorable presence across digital platforms and packaging.
Challenges
- The brand lacked a defined visual identity that communicated its ethnic roots.
- Needed a branding style that balances Indian ethnic aesthetics with modern, minimal design suitable for a global market.
- Ensuring the brand identity remains versatile across website, social media, packaging, and promotional materials.
- Creating a look that resonates with the USA audience while still staying true to traditional Indian craftsmanship.
Our Approach
- Began with studying the brand’s core values, audience, clothing style, and competitor brands in the USA ethnic market.
- Developed a visual direction that blends ethnic motifs with minimal sophistication.
- Incorporated subtle ethnic elements and patterns inspired by traditional Indian design, ensuring they enhance rather than overpower the aesthetics.
- Created a clean, modern logo using full brand name “Kurta Lady” to ensure clarity and international appeal.
- Ensured the brand identity remained cohesive, elegant, and easy to adapt across all platforms.
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